The IKEA Birdhouse Logo: cute content for nesting parents.

For young families in the Netherlands, online stores have become popular spots for nursery decor shopping. So how could IKEA show its relevance beyond just being a convenient option?

The answer came from an insight: housing prices have reached record highs, meaning when couples become parents, moving to a bigger home isn’t always feasible. That’s where IKEA’s expertise in maximizing small spaces becomes highly valuable, helping young families make room for nurseries within their existing homes.

The creative spark came when one of our team members spotted a bird’s nest in the logo of an IKEA store in the Netherlands. This inspired us to create and furnish the tiniest of homes: a birdhouse decked out with perfect replicas of IKEA furniture and accessories. We then incorporated this birdhouse into the IKEA logo at the Amsterdam Zuid-Oost store, symbolizing IKEA as the ultimate destination for “nesting” parents who need to make the most of limited space. The accompanying video was irresistibly cute—ideal for young parents and perfect for social media.

This project was a collaboration with creatives Willem Droog and Tim Boom.