Real estate is a massive industry in Dubai, with developments rising on every horizon and advertisements competing for attention. In this saturated market, standing out is no small feat. So when Dubai Holding needed to promote their new development, Madinat Jumeirah Living, Nomads crafted a bold and unconventional strategy.
Together with Adam Fierman, I wrote a film that positioned this premium community as an alternative to Dubai's iconic downtown city center—challenging the very heart of Dubai’s lifestyle benchmark. To tell the story, we enlisted someone who knows a thing or two about luxury and style: Gabriel Macht, better known as Harvey Specter from Suits.
Nomads agency credits:
Creative: Adam Fierman, Richard Hol
Account: Dominic Kiew-Smith, Scott Maxwell
Producer: Brence Dsa
Our script was executed in collaboration with FP7 Dubai
Production House: Filmworks Dubai
Here's the animatic we created prior to the shoot.
