Copywriter / Creative Director

I create ideas / I create cultures that create ideas

Hey there, I’m Richard Hol, an award-winning Copywriter and Creative Director with 25+ years of experience. I have a passion for developing innovative ideas and environments where creativity thrives and people from different disciplines and nationalities collaborate successfully. Working in Amsterdam, Dubai, London and Singapore, for brands and organisations around the world has taught me different insights. Working in different creative agencies, in different roles, has brought different perspectives. Here's where I share my learnings and the stories behind the ideas. I hope you find some inspiration here. Feel free to shout out if you have comments or questions.

The Museum Of Procrastination-high-1 (dr

Idea Creator

Culture Creator

The story of a hard-working Arab mom brought tears to the eyes of millions.

"I'm a working mom and I know the struggle of juggling family and work. My consolation is to see my kids grow up well and to have a...

How do you convince architects that aluminum can look like wood? Build an aluminum sauna.

The first project Nomads took on for Norway-based Jotun Powder Coatings wasn’t your typical brochure. Powder coating, in case you’re...

You've never seen anyone blow gum like this.

Chewing gum is one of the most stubborn forms of litter—it takes 20-25 years to decompose, is expensive and difficult to remove, and...

4.5 million Saudis watched this in just 4 days.

This project marked my debut in the Saudi market, creating content for Coca-Cola as part of the 'Share a Coke' campaign. The script...